Privacy Policies
Privacy and Cookies Center
The privacy and security of your personal data are very important to us. Whether you are visiting our website, using our mobile app, or booking a room, we want you to feel confident about how we use your information and the options we have available for you.
What information we collect, and how we use and share it
Our mobile application and other brand digital channels, as well as through certain offers or services available at the brand’s establishments (e.g., through our Wi-Fi network connection).
We collect and use your information if you (or someone on your behalf) make a reservation to stay at our hotel or interact with us on our website, mobile app, or other digital channels. To use our website or mobile app, you do not need to provide us with your personal information, but in some cases, we may not be able to provide services without your personal information (e.g., we may not be able to complete a requested reservation). Finally, we will tell you how we collect, use, and share your information.
• If you are making a reservation or staying at our hotel
• When interacting with us through our corporate websites
Legal basis for processing your personal data
We are committed to collecting and using your information in accordance with the applicable data protection laws. We will only collect, use, and share your information when we have an appropriate legal basis to do so.
This basis may exist in these situations: You have given us your consent to use personal information; Our use of your information is necessary to fulfill our contract with you (such as making a reservation and managing it in accordance with the terms of our agreement with you). Our use of your information is necessary to comply with the responsibilities we have with regulatory, tax, and law enforcement entities, or otherwise to fulfill our legal responsibilities.
Our use of your information is based on our legitimate interest as a business organization, for example, to operate and improve our services and to keep people informed about our products and services (including profiling and personalized advertising). In these cases, we will take care of your information at all times in a proportional way that respects your privacy rights, and you have the right to object to our processing it (as explained in the section “How to object to how we use your information”) as follows:
For more information about the legal basis for processing personal information, please contact our offices (contact information is included in the “How to Contact Us” section). If you have given your consent for us to process your information, you can revoke it at any time by contacting our offices (contact information is included in the “How to Contact Us” section).
Use of our websites, mobile applications, and other technological tools
We and our service providers use cookies, pixels, access monitors, tracking tools, and other similar technology on our websites, mobile applications, and other areas of our business to collect information and provide you with the services you have requested or are participating in, as well as to offer you personalized advertising. Subject to local consent requirements, we may use this and other information we collect, such as encrypted email addresses, so that we and our external service providers can determine what other devices you use (e.g., a mobile phone, a tablet, another computer, etc.). If you are using our mobile applications and have given your consent to share your location with us, these data may be collected using GPS technology to provide you with certain personalized services, such as recommendations for nearby hotels and personalized offers or promotions. Your location preferences can be set or modified on the device, or in the corresponding social network settings. We and our service providers may also use cross-device tracking and other information we learn about you to show you personalized advertising on your devices. We also use the information we collect to improve our products and services, as well as your experience when you visit our website and use our mobile app. If you use these third-party features, you will also be protected by the privacy policies of these third parties.
